A Framework for Improving Target Marketing Using Collaborative Data Mining Approach
|Author||Vishal Shrivastava, Rajesh Boghey, Bhupendra Verma|
|Issue Date||June 01, 2011|
|Publishing Date||June 01, 2011|
|Keywords||Advertising, target marketing, social network, data mining techniques, collaborative mining|
Marketing is one of the most prominent issues of modern trading culture. E-marketing refers to the advertisements published on World Wide Web. Advertising to the right user in the right way at the right moment is critical to the success of any e-marketing campaign. Social network can provide a link structure which can be explored to target a specific group of customers with their appropriate interest on the product rather than irrelevant popping up userís web page for the advertisement. In this paper, an approach is used for mining the interest of users from their profile and determining the groups they belong to.