International Journal of Information and Communication Technology Research

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International Journal of Information and Communication Technology Research


Measuring the Impact of Online Social Networking Sites (SNSs) in the Telecommunication Industry: An Empirical Study of the Republic of Ghana

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Author(s) Nana Yaw Asabere, John Getor, Jacqueline Yaa Asafo-Adjaye
On Pages 527-547
Volume No. 2
Issue No. 7
Issue Date July, 2012
Publishing Date July, 2012
Keywords Telecommunication, Communication, Online, Social Networking Sites (SNSs), Internet



Abstract

The proliferation of Online Social Networking Sites (SNSs) has obviously had an impact and influence on the Telecommunication Industry in Ghana and globally as well. Historically, the telecommunication industry has progressed from the days of telegraphs to the current age of mobile devices. Online SNSs have taken the world and by extension Ghana by storm and are in no doubt becoming part and parcel of our everyday life. They are not only used purposely for communication but can also be used for other purposes such as education and finance. The main objective of this research paper is to analyze the extent to which Online SNSs have had an impact on Ghanaian telecommunication market and customers. In order to fulfill this objective and pursue the right information needed for an effective analysis, we adopted qualitative and quantitative research methodologies involving informal interviews and administration of questionnaires to a number of customers in the telecommunication industry of Ghana. Our research study revealed that the introduction of online SNSs through Personal Computers (PCs) has drastically decreased voice communication using mobile devices.

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2012 IRPN Publishers