Evaluating Factors Affecting Broadband Intensity in Kenya
|Author(s)||Gilbert Barasa Mugeni, Gregory Wabuke Wanyembi, Joseph Muliaro Wafula|
|Issue Date||October, 2012|
|Publishing Date||October, 2012|
|Keywords||Intensity, Broadband, Mobile Broadband, VAS &Apps, Kenya, Developing countries|
The term “broadband intensity” emerged nearly a decade ago from the Organisation for Economic Co-operation and Development (OECD) as one the domains for the assessment of broadband markets. The other two domains were broadband “adoption” and “impact”, respectively. OECD then defined broadband intensity to include the “nature, value and volume of broadband transactions”. Over the years, there have been a number of both macro and micro level studies on broadband adoption and the economic benefits associated with broadband. However, not much study has been undertaken in the area of broadband intensity. In the recent past, the emergence of mobile broadband and the associated value added services (VAS) and applications (Apps) has re-kindled interest in the subject area of broadband intensity. This study3 investigates factors affecting broadband intensity in a developing country context, in this instance Kenya. In view of the increasing access to broadband via mobile and nomadic devices in developing countries, access to and use of mobile broadband is included in the investigation to determine the demographic and control factors affecting broadband intensity in Kenya. The data on these variables was collected using a self-administered questionnaire approach. Data was tested for non-response bias and regression analysis conducted to test the role of the variables in influencing broadband intensity. The findings of this research suggest that age, level of education, income, awareness of mobile broadband, and mobile broadband use are key influencers of broadband intensity in Kenya. The paper proceeds to outline the research methodology, findings and recommendations.